This website is owned and run by Avro Heritage Trust Ltd.

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Avro Heritage Trust Ltd respects your privacy and will continue to do so in the on-line world.

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How we collect data about you and your use of this web site

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You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However, if you choose not to share your information, some areas of the website may not be accessible or usable. We may ask you for information about yourself when you purchase tickets or other products or services, when you enter the member and puzzle areas, when you register for promotions/competitions, when you request brochures, or other information. We may also invite you to complete surveys or provide us with feedback. We and our appointed advertising company also collect anonymous information about your use of the website from cookies and by the use of pixel tags.

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We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy. Cookies are small data files which are sent to your browser and stored temporarily on your computer to help retain the information that you have entered whilst you browse our site.

 

Pixel tags are used to help us see if emails from us have been received safely and at what time they are read. Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future.

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Administration and other non-marketing use

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We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you book a ticket from us we may use your personal data for the purpose explained below under the heading ‘Direct Marketing’.

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Certain cookies sent to your browser will help us to save you time. For example you’re halfway through an online purchase our cookies will allow you to browse other areas of the website and then return to your purchase.

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Direct Marketing

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The data you give us about yourself, will enable us to give you updates other than through our website, using the contact details you provide, on promotions and services we think may be of interest to you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by email you will be told how to opt out of being updated by email in the future.

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Who your data may be disclosed to

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Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading ‘Direct Marketing’.

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Links to other websites

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We use links to improve your experience of our website. We will always seem to make these links clear, so that you know you have left our website. However, please be aware that these websites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked website.

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Statistical Data

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We try to ensure that our website offers visitors exactly what they are looking for. To help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the website. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don’t link these addresses to any person’s name or identity.

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Changes to this policy

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Because we are constantly improving our website there may be developments in how we use your data. All such development will be promptly notified to you in this policy. Your continued use of our website will signify that you agree to any such changes.