Open: Fri - Sun & B/Hols 10:00-16:00

01625 877534

The Avro Logo

This article was created following much online “discussion” about whether the Blue or Red logo was correct. George Jenks did some research and this is the outcome.

Avro Logo PIC.1

The origin of the triangle is the panel above A.V.Roe’s shed doors at Brooklands. However when the question of the logo origin was raised in the Avro News in the early 1950s it was answered by none other than ‘A.V’ himself who admitted that he was also influenced by his fondness of the triangular Cape of Good Hope postage stamps!
Avro Logo PIC.2

The plain black triangle did not last for long on early adverts and the winged triangle evolved.

Avro Logo PIC.3

During the First World War when the Company received large production contracts from the Government for Avro 504s a crown was added on top of the triangle. We have an example in the Museum.

Avro Logo PIC.4_edited
Although the basic design of the logo was established at an early stage the question of colours most certainly was not! Note the ‘crowned’ version has a dark blue triangle. By early 1927 when the Avian went into production the triangle had been extended downwards to form a diamond in order to add the aeroplane type. Close inspection of photos suggests that this was hand-painted initially as the detail of the wings varies, but by the end of the year a stencil appears to have been made. The colour appears to be black or white depending on the fuselage colour.

Avro Logo PIC.5
By early 1928 a transfer had been created in gold with black lining with the word ‘AVRO’ picked out in red. We have an original example from the mid 30s in the Museum showing how the Type was added as a scroll underneath – in this case Type 626. This same transfer was used on Company Transport (house colour blue) on the cab doors with the scroll merely cut off. The writer has an original Motor Club Rally Control Board circa 1960 and you can clearly see where the scroll has been cut off on the triangle base.

Avro Logo PIC.6 Avro Logo PIC.7 Avro Logo PIC.8Avro Logo PIC.9
When it comes to publicity material there appeared to be no hard and fast rules, and many variations have been used over the years.
We are also aware of pre-war publicity material with a white triangle.
When Avro Canada was formed, they adopted the Avro logo with ‘Canada’ underneath, later changing to Avro ‘Aircraft’ but in a single colour, usually blue or red.Avro Logo Pic.11 Avro Logo Pic 10

NOTE: ‘AVRO AIRCRAFT’ was never used by the UK Company.

Cookie Policy more information

This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close